How to sell this

1. What happens when they click

Know this exactly, because you will be asked. Your link opens on one screen: "Let's see who we'd contact for you." They either paste their website and it fills the answers in for them, or they answer three short questions instead — who they want to reach, where they work, their site if they have one.

Then a name and an email, and that is the end of the form. What arrives is short and to the point — subject line "your first 10 leads are ready", a line saying what we went looking for and where ("we went looking for independent auto repair shops in Chicago, Austin, Charlotte"), what is waiting inside, and a button into their dashboard.

What is waiting: ten leads a month — real companies with contact details — an email pitch each week written for them, and a call script. Free, no card. The plan built from their own answers is the first thing on the screen when they log in.

So the ask is not a meeting and not the sale — it is one minute and an email address, in exchange for a free account they keep. Pitch that.

Know where the paid line sits, because the email states it: the free account writes the outreach, it does not run it. Nothing is sent to anyone until they say so. Your upgrade conversation is therefore never "you need the product" — they already have it — it is "who is going to actually send these every week?"

And because the account is theirs whether or not they ever pay, "did you get in and have a look at the list?" is a far better second message than "any thoughts?".

2. Who actually buys

Small B2B firms where nobody's actual job is bringing in new business — it happens between everything else, or it does not happen. Commercial cleaning, contractors and trades, agencies, insurance, legal practices, small software companies.

Two signals that someone is ready: they have staff but no salesperson, and they can name their best customer without thinking. The second one matters more than it sounds — a business that knows exactly who its good clients are is a business we can find more of.

Who to skip: pure B2C, anyone whose customers are found by walking past, and anyone who wants to run the tool themselves. That last one is a support burden wearing a sale.

3. What to say first

Short, one question, no link to click other than yours. The thing that kills a first message is offering two ways to respond — the easy one wins and you never hear from them.

Under a hundred words, one question, one link. If they answer the question at all you are in a conversation.

4. The objections you'll hear

5. Which plan to lead with

Lead with Pro at $99. It pays you more than three times what the entry plan does for the same conversation, and it is the plan the product is actually built around — email and calls together, at full volume.

Drop to a smaller plan when price is genuinely the blocker, not as an opener. Someone who starts small and works can be moved up later; someone talked down on the first call rarely moves at all.

6. What never to promise

• — Never promise a number of leads, meetings or deals. Nobody can, and it is the promise that gets remembered.
• — Never quote an open rate, reply rate or conversion rate. If you have not measured it, you cannot say it.
• — Never invent a client name or a case study. Say "I can ask" instead.
• — Never say a start date, a crew, a headcount or a turnaround.
• — Never claim inbox placement or that mail will not land in spam.

None of this is legal caution for its own sake. A client sold on a number cancels in month two and takes your recurring commission with them. You are paid every month they stay, so selling honestly is the version that pays you most.

7. Use it on yourself

Sign yourself up through your own link before you send it to anybody. You will see the exact screens a prospect sees, you will know how long it really takes, you will have read the email that arrives, and you will have opened the dashboard they open. Then when someone asks what it looks like you are describing something you have used rather than something you were told about. It is the cheapest product training there is.

Questions about a specific prospect, or want a second pair of eyes on a deal? Ask — we would rather help you close it than have you guess.